The first step in this project was to look for a project idea, after that I defined my target audience and how this product would solve their problem.
The reason why I decided to make a plant care app, was because I realized that some of my friends have problems keeping their plants alive, and I wanted to make their life easier. While others are plant experts, both were useful sources to make, test and improve my iterations. If you continue reading, you will learn more about my process.
- This is a fictive project, but User Research & User Testing was done with real users
- The app concept was made with IoT sensor devices in mind
- My roles were UX Researcher, UX Designer & Visual Designer, I made everything from start to finish
Research: Screener Survey, Interview
Analysis: Empathy Map / Persona, User Stories, Card Sorting, User Flow
Design & Testing: Sketches, Wireframes, Moderated Usability Testing, Visual Design